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Serbia Pavilion

Serbia Pavilion

THEME: City Code

PAVILION: The design of the Pavilion is based on traditional Serbian architecture but looks more modern and spacious. LED lights on the outer walls sparkle at night. The skin of the Pavilion is 12.66 meters high with modular ornaments. The prototype module allows continuously new experiences of the Pavilion from different points of view creating a visually dynamic structure. The technique of weaving as a construction method – where a knot, like a brick, is a usable prototypical modular container – represents the complexity and mutual dependence of the urban elements or codes, since changes in one thread trigger changes in the meaning of the pattern.

Serbia Pavilion

EXHIBIT: Visitors queuing up for the Pavilion will first enter the Waiting Zone, where visitors will learn more about weaving. Five transparent modules are installed here, similar to the ones on the façade, threads ready for the play protruding from them. Visitors are then presented with the traditional skills of the game Kolaricu-Panicu (similar to our “Cat’s Cradle”). Stepping into the formal Pavilion, on the right side there’s an installation on the wall representing the position of Serbia in Europe. Above the installation, written in full length is a display of Vuk’s Cyrillic, a sophisticated alphabet used in Serbia. The image looks like a page from a notebook with a capital letter and a small letter. Continuing along the route, the visitor arrives at the Time Cookies. This is a sculpture that will change during the duration of the Expo; the sculpture consists of 180 sheets (one for each day of the Fair). Each sheet is made up of a large number of small, perforated cartons – little calendars, which visitors are meant to keep as a memento of their visit. One side of the calendar shows the date of their visit, the theme of the Pavilion and the exhibition logo. On the other side is a Serbian proverb concerning time written in Chinese, English and Serbian. Next in the exhibition is the Garden of Europe, a map of Serbia with flower sculptures from which emanate specific sounds having to do with the region they’re native to. The center of the Pavilion is the Time Machine, something like a time factory with flywheels, gears, belts and projected images. It is in reality a giant kinetic sculpture that is sure to amaze and entertain visitors. The next stop is 365 Clips, a wall of 365 images taken from 365 towns in Serbia. A large projection surface shows the faces of the people of Serbia speaking in their native language with accompanying traditional Serbian music. There are also roundabouts, resting places with video screens showing scenes of Serbian landscapes and iconic structures.

CUISINE: There is no dining area listed for the Pavilion.

SHOPPING: At the conclusion of your journey through the Pavilion there is a rest area where you can take a moment to relax before heading back out into the hustle and bustle of the Expo. This is also the location of the Souvenir Shop, where you can buy such items as a special Belgrade coffee cup, a USB card with a traditional Serbian pattern on it and sports equipment, as well as souvenirs from the Pavilion.


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